We are The Herbert Wertheim UF Scripps Institute for Biomedical Innovation & Technology. It’s a big name for a place with outsized impact and even bigger plans for the future. Our brand distinguishes us for all we do to foster innovation and develop new technologies to further science, health and education.
This page is intended to help you use the brand correctly in your work and communications. Below you will find information on correct name and logo usage, naming in text, brand style including colors and type fonts, writing usage guidelines, plus tips for creating presentations, email signatures, digital stationery, posters and more. If you have questions or feedback, please contact Stacey DeLoye.
Correct Name and Logo Usage
Using Our Logo
Before you use our logo on a new project, poster or promotional item, please ensure you have the approval of UF Health Creative Services or Stacey DeLoye in our Office of Communications.
High-resolution logos in various formats and colors are available from Stacey DeLoye or UF Health Creative Services. Low-resolution copies of our logo should not be grabbed from the website or the internet.
Logo Color Options
Logos should be reproduced in corporate colors. Black and white, grayscale and knock-out are the other options.
For more information on using the brand colors in your project, see the FAQs, below.
Logo Clear Space Requirement
DO NOT CROWD THE LOGO.
When using the logo, please ensure it has a minimum of clear space around it that is equivalent to the height of the “F” in “UF.”
The clear space ensures the logo is not visually dominated by other elements, and protects its integrity.
So it can be seen clearly, the horizontal logo should not be reproduced in print smaller than 3 inches in width.
When used digitally, sizing should be dictated by readability. No part of the logo should be unreadable.
Please note, when changing the logo size in most programs and applications, the logo must be adjusted from a corner only. If it is adjusted from the side, it will distort and corrupt the logo’s shape. Stretching, squeezing or otherwise distorting the logo violates brand standards.
Do’s and Don’ts of Using our Name in Text
Do
- Please make a point of using the institute’s full name on first reference in your documents: The Herbert Wertheim UF Scripps Institute for Biomedical Innovation & Technology.
- Use The Wertheim UF Scripps Institute as your short-version name, the only allowable short version.
- Be sure to write “The” with a capital T.
- Err on the side of using the full name when in doubt.
- Go ahead and drop “The” when you need to use our name as an adjective. So you identify someone as a Wertheim UF Scripps scientist… or talk about the Wertheim UF Scripps discovery.
- Reach out to the Office of Communications’ Stacey DeLoye if you have a question.
Don’t
- Refer to us as UF Scripps in casual text without explicit approval. There are only rare cases, such as the social media site X (Twitter) where you will see that, because character limits prevent use of the correct name.
- Casually use your own short version of our name, like The Herbert Wertheim UF Scripps Institute, or Herbert Wertheim UF Scripps. Those aren’t approved. Stick with the options above instead.
- Please don’t add punctuation that isn’t part of our name, such as hyphens, dashes, or slashes. Avoid UF-Scripps, UF/Scripps, UF|Scripps, UF–Scripps, Wertheim-UF-Scripps, etc. All are incorrect.
- Use the temporary name that we had for one year post-transition from Scripps Research to The Herbert Wertheim UF Scripps Institute for Biomedical Innovation & Technology. (It was UF Scripps Biomedical Research.) If you see ANYTHING with that name or logo still on it, please update it or tell someone who can help update it, such as Stacey DeLoye.
Here are some suggestions on how to write better sentences and paragraphs that include the name:
- Take care not to repeat the word “the” unnecessarily.
Awkward: “All the The Wertheim UF Scripps Institute internship applications must be received by January 30.”
Better: “Submit internship applications to The Wertheim UF Scripps Institute by Jan. 30.”
- Alternate short, crisp sentences with those that contain the long name for improved readability. It’s also OK to put the long name at the end of sentences rather than the beginning, as that may better hold readers’ attention.
Awkward: Scientists in the Department of Neuroscience at The Herbert Wertheim UF Scripps Institute for Biomedical Innovation & Technology have been awarded a $1 million, three-year grant from the National Institutes of Health to study how neurons build synapses during learning.
Better: A Jupiter, Florida neuroscientist who studies how the brain builds connections during learning will receive a grant worth $1 million over three years from the National Institutes of Health. The scientist, with The Herbert Wertheim UF Scripps Institute for Biomedical Innovation & Technology, studies synapses, which are….
- You need not repeat the institute name in every sentence. Once you’ve named us, it’s fine to call us “the institute” or refer to “the logo” or “the project” farther into your text. You also want to avoid making the full name possessive.
Awkward: More than 175 people attended The Herbert Wertheim UF Scripps Institute for Biomedical Innovation & Technology’s symposium on drug discovery.
Better: More than 175 people attended the symposium on drug discovery at The Herbert Wertheim UF Scripps Institute for Biomedical Innovation & Technology.
Even better: More than 175 people attended the institute’s symposium.
Brand Style, Colors, Type Fonts
When developing print or digital projects for the institute, please coordinate with UF Health Communications / Stacey DeLoye and follow established review and approval processes. The UF brand style should be used. Guidance on how to use the UF brand style, plus downloadble assets including graphics, fonts and more, can be found at brandcenter.ufl.edu.
Our fonts include the Gentona, Obviously, Billion Dreams and Newsreader families. Please review guidelines and directions for font typography prior to downloading. You’ll need to log in with your GatorLink ID to download.
Presentations
Customized, branded PowerPoint templates have been built for our use by UF Health Creative Services and are available on request from Stacey DeLoye. Both basic and UF style versions are available, as well as a vertical 8.5 x 11 option to facilitate easy creation of posters and fliers.
Email Signatures, Stationery and Business Cards
To create your new email signature, use the small version of our new logo, available on request. Put the information in this order:
Name
Title
Department/College
Phone contact (cell phone is optional)
Institute Logo
Optional message, such as, “Visit our website: Wertheim.scripps.ufl.edu.”
Email signatures must use official UF colors. The typeface should be set to Gentona, Arial or sans-serif default font.
For technical tips on how to build an email signature in Outlook, visit Microsoft Support.
If you require paper business cards, stationery and envelopes, those can now be ordered. Please note several printers have our stationery and business card templates on hand. They are ready to fulfill your orders. Also please note UF policy that stationery should not be personalized at the top with the exception of the university president. Credentials/department name go beneath your signature.
Here are printers who have our templates:
- Minute Man Press in Jupiter.
- Publication Services at UF Shands. Contacts are Aimee Bonamie and Karen Mustafa. (Orders are placed through this link: https://bridge.ufhealth.org/shands-supply-chain/divisions/publication-services-2/corporate-identity-order-formprice-list/ )
- Renaissance Printing in Gainesville.
Frequently Asked Questions
Q: What is our mission statement?
A: The Herbert Wertheim UF Scripps Institute for Biomedical Innovation & Technology advances human health through biomedical research, drug discovery and clinical studies, while providing outstanding educational opportunities to inspire and train the next generation of scientists.
Q: The full institute name has too many characters for grant application forms. Which name should I use?
A: As per the UF General Counsel’s office, because The Wertheim UF Scripps Institute is not a separate corporate entity, grant applications must be submitted under the name the “University of Florida.”
As noted above, our sub-brand can, in certain instances, be shortened to The Wertheim UF Scripps Institute. On first reference and formal documents, the full name of our sub-brand should be used.
Q: How do you use the brand colors on fonts, backgrounds or other elements in a project?
A: Printers use a different system than those needed for digital / screen projects.
Official Colors for Printed Items
For items that will go to laser jet, print shops and basic color printers, the codes to use are called CMYK, which is short for cyan, magenta, yellow and black. You can share this web address with your printer to help them render our colors correctly: brandcenter.ufl.edu/colors/
Below are the brand’s main C | M | Y | K numbers. (Keep the order)
Core blue is 100 | 60 | 0 | 20.
Dark blue is 100 | 73 | 0 | 61.
Core orange is 0 | 70 | 100 | 0.
Official Colors for Digital Items
Get to know the Hex code! If you’re using Adobe products like Adobe Express, or Microsoft products such as Word and PowerPoint, to create digital / video / screen-based projects, the most useful color codes may Hex codes.
The Hex codes you will use most frequently for our brand are true blue (Hex #006699), core blue (Hex #0021A5) and dark blue (#002657). The bright orange, called “core orange,” will also get a lot of usage (Hex #FA4616). See more colors and Hex codes at brandcenter.ufl.edu/colors/ .
To enter a Hex code in Microsoft Word and related applications, highlight the area you want to change, go to the color window, select “More Colors, choose the “Custom” tab, and then type in the Hex code you desire. Click on the gallery photos below to see more closely the steps involved.
Feeling Creative?
If you want to create something special such as an email invitation, a social media graphic or a certificate of appreciation, one easy and efficient way to do it is to use software such as Adobe Express or Canva.
UF faculty, staff and students can use your GatorLink login to have free access to Adobe Express. It’s a great tool! You can add our brand fonts and colors to your account. (Here’s a guide) and then convert an existing template to meet our brand standards by changing to those fonts and our official colors using the Hex numbers.
If you’re adding our logo to your project, please remember to share a copy of your creation with Stacey DeLoye or UF Health Creative Services so we can sign off on the logo usage.
Q: Can I design my own logo for my lab? Can I design a logo for our center?
A: No. The name of your new (or existing) program/facility/initiative should adhere to UF naming structure and conventions. All names should be routed through UF Health Communications Creative Services for review and approval. That team will solicit the opinions of legal staff and leadership before approving the name of a program/facility/initiative. If you would like to have a new, official name considered for approval, please contact UF Health Communications Marketing at 352-265-0373 to inquire about the formal process for creating a new, approved name.
You CAN create and use a unique design or graphic element — not a logo — for use on things like t-shirts, posters or giveaway items like drink koozies. It must not infringe any copyrights nor be used in visual conjunction with one of the UF logos, or introduce a new name for your group. There should be clear visual separation between an official logo and the design element. A good rule of thumb is to place the design element on the opposite side of the item, front vs. back or left vs. right. The design should not be construed as a logo. It should not be used elsewhere, such as in brochures or PowerPoint presentations.
Q: Can I have the Creative Services team help me create an approved logo for my conference or event?
A: In some cases, yes. To see the guidelines and possibilities, visit the UF Brand Center promotional logo website.
Q: Do we have a stylebook? What’s our format for dates, times, titles and so on?
A: Yes, great question. On our website and promotional materials, we use the Associated Press Stylebook, with some small adjustments, plus the Merriam-Webster dictionary. Employees, staff and UF students have access to the stylebook through the Smathers Libraries at UF. Click here for access.
The adjustments in style that UF prefers can be found here: Writing Style Guide | UF Brand Center | (ufl.edu). A few important highlights:
- In a departure from the AP Stylebook, do not use the term Dr. before a name. Instead, follow the name with degree abbreviations to establish academic credentials. Example: Mike Lauzardo, M.D., and Matthew LaVoie, Ph.D., were recognized for their accomplishments.
- For doctoral degrees, the preferred form is to say a person holds a doctorate and name the individual’s area of specialty.
- Degrees should continue to be spelled out (example: John Smith earned a bachelor’s degree in English, not a B.A. in English).
- Academic Departments: Use lowercase except for words that are proper nouns or adjectives—for example, the political science department or the Department of Political Science. Avoid “of” when possible: the English department instead of the department of English.
- Identify all alumni with the class year. Include graduate designations for alumni who did not earn undergraduate degrees from the University of Florida. Examples: Albert E. Gator ’70, Alberta Gator ’84 (JD).
- UF Health should be spelled out as University of Florida Health on the first reference in the text or body copy and may be written as UF Health on subsequent references.
Below are a few other style tips. For more, visit the UF Health Creative Services Marketing Style Guide.
Dates
When referencing a month or a month and year without days, spell out all months. No comma is needed between the two. When referencing a complete date – month, day and year – in marketing collateral use spell out the day, month and year as follows: Friday, October 31, 2014
Times
When referencing times in marketing materials, follow the standard:
- Same day part (before noon or after noon)
1 – 2 p.m.
2:30 – 3 p.m.
- Different day parts
8 a.m. to noon
8 a.m. – 6 p.m.
Use an en dash between the times except when referencing noon, where it will be replaced by “to.” There should be a space on either side of the en dash.
Days of the Week
When listing days of the week in marketing materials, spell out the day. When listing a series of dates, spell out the days with an en dash in between with space on each side.
The event will occur every Monday.
Monday – Friday
Seminar Notice Style Points
When listing dates and times in a seminar ad, notate them as follows:
Neuroscience Department Seminar
“Talk Title Here”
Speaker Name, Ph.D.
Affiliation
Host
Thursday, June 10, 2024
3 p.m.
Room B 159 or Via Zoom.
To create your poster, please use the approved, branded PowerPoint created for The Wertheim UF Scripps Institute. Using the horizonal slides, as opposed to 8.5 x 11, enables them to be presented on lobby and café TV screens. If desired, the Zoom link can be made into a QR code for that purpose, because Zoom links are not readable from a distance. Alternatively, a meeting number, or a sentence can be added to state, “Please contact Person’s Name and email address for the virtual meeting link.”
